We get fired up by bold ideas, disruptive companies, jaw-dropping breakthroughs, and stories of human badassery. Especially the kind of wild creativity rooted in culture and purpose that will still matter 100 years from now.

And we like to go deeper. Asking the questions why does this excite us?

The answer isn’t usually in the headline. It’s in the quiet perseverance of a founder, a flash of design brilliance, or a strange, beautiful detail you might miss on a quick scroll.

We share the ideas that lit us up, and unpack why they did. In a world numbed by hype and hot takes, HELL YEAH is our antidote to cynicism.

If we do this right, you’ll walk away informed, energized, recharged. Maybe even a little obsessed.

That’s the spark we’re chasing? That’s a hell yeah!

Tell us what makes you say hell yeah. [email protected]

Nick is based in Barcelona after 15 years in Brazil. He’s into offbeat travel (holiday in Chernobyl?), kitesurfing, and capturing the world through a lens. Currently he's geeking out on science and engineering breakthroughs that reshape how we live. His idea of joy? Northern Mozambique, learning to cook crab curry from a local woman beaming like the sun.

Dan is based in the SF Bay Area though originally from Philadelphia. He loves jazz, hiking, and growing weird chili peppers. He is obsessed with sustainable agriculture as well as tools for human economic empowerment. You’ll find him at the park with his kids or chasing down the next great bottle of bourbon.